Myself and two partners created a brand from scratch to help animals worldwide. The brand, named Noah, captured the innate love children have for animals. I designed and produced a website, apparel, backpacks, shampoo, action figures, books, animation and lots of other items to raise funds for the 6 premier animal rights organizations we were aligned with. The brand was written up in USA Today, we worked with the Cousteau Family and Sotheby’s, and the goods appeared in stores like Fred Segal in LA.
Noah Wild Poster Additional Credits- Studio1
Noah Wild Children's Book
Animal Morph
The message: people are animals too. CA Award Winner
Noah and his family go to their favorite Chinese restaurant. Waiting for a table Noah walks over to the aquarium and . . oh, no . . . sees something that just shouldn’t be on the menu. Never, ever. What should Noah do? Turn his back on the problem? Or roll up his sleeves and save the main course from ending up in some really hot water. Like boiling hot water!. Watch NOah in Saving Dinner. You’ll laugh, you’ll cry, you’ll never think of seafood the same way again.
Created the name, packaging, over 50 line extensions, and a website. The concept: Everyone wants simple and pure health & beauty products. The simpler and purer the better. Just so happens that numerous basic and natural ingredients like apple vinegar, olive oil, glycerin, coffee grinds and baking soda have many numerous benefits from curing dandruff to healing cracked heels. The idea was to take these simple, effective and cheap ingredients and repackage them with...a much higher price tag.
A concept line of fun, unpretentious, irreverent, extra-manly apparel with attitude-rich insights into what “guys” want. For example- belts with bottle openers built into the buckles, pajamas pants you can get away with wearing outside, T-shirts cut in such a way to hold in your gut a little and highlight your biceps, bathing suits that dry quicker and reduce crotch-rot, etc.
Disclaimer: This is in no way a true representation of who Jamie Day is or how he acts. We simple love the look of his face for this brand. (He also doesn’t look like this, his face is usually smiling. And he has a very clear complexion and does not have severe acne.)
